Portfolio : Integrated
Prostate Cancer Research - Bob Monkhouse Campaign
Background
The Prostate Research 'Bob Monkhouse - Give a few Bob' campaign was developed for The Communications Agency. The award winning campaign featured a 40 second cinema commercial written by Alan Curson and Directed by Steve Cope, Posters, Direct Mail, Tube Cards, Truck Advertising and the 'Giveafewbob' website. The campaign went viral across the web and generated a huge response for the Prostate Cancer Research Foundation plus won numerous awards including D&AD, BTAA, ISP, and a Gold Lion at Cannes.