Portfolio : Print
J&B Care for the Rare
Background
The J&B Care for the Rare campaign highlighted J&B's involvement in the environmental. The project was aimed at helping to save rare and endangered species and featured in-store promotions and leaflets. Cut outs of the various species supported by the J&B Care for the Rare campaign were featured on-pack and used as a visual reminder as to the portion donated from the sale of eack bottle.