Portfolio : Print
Sainsbury's Equipment for Schools Rewards
Background
The Sainsbury's Equipment for Schools Rewards Program included In-Store Poster, Free Standing Display Units (FSDUs), Press Ads and Rewards Brochures for the consumers. A Welcome and Information Pack for Schools, and a Trade Pack for Sainsbury's Staff. The promotional logo depicted the four main school reward areas, books, sports equipment, computer hardware and educational equipment in a fun style of illustration. The promotion also featured brightly coloured illustrations of everyday shopping items 'morphing' into school equipment.